Business Development and Marketing Professional offering perspectives on generating innovative marketing, advertising, and sales strategies designed for maximum ROI. Skilled in creating marketing plans for promotions, sales, and business partnership expansion. Expert relationship builder who thrives on tackling challenges, defining opportunities and solving problems.
Tuesday, June 21, 2011
Do What Only You Can Do
The higher up you get in an organization, the more you need to focus on what the company needs from you, not on what you want to do. While management experts advise doing what you are best at, great leaders do those things that only they can do. Figure out what functions only you can perform. These may be tasks that are unique to your role, such as meeting with a key client or calling a top official. Or they may be strengths that the organization lacks, such as solid marketing skills. Gauge how you can be most useful and focus your time and effort there. Then delegate the rest.
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