Business Development and Marketing Professional offering perspectives on generating innovative marketing, advertising, and sales strategies designed for maximum ROI. Skilled in creating marketing plans for promotions, sales, and business partnership expansion. Expert relationship builder who thrives on tackling challenges, defining opportunities and solving problems.
Wednesday, November 30, 2011
Tuesday, November 29, 2011
Monday, November 28, 2011
Saturday, November 26, 2011
Friday, November 25, 2011
Perfect Your Personal Elevator Pitch
To find a job, you need to be ready to market yourself at any time. Make sure you're equipped with the right pitch—don't be afraid to toot your own horn, and don't waste time reiterating your resume. Instead, state in one concrete sentence what makes you so effective. Talking about the impact you've had—and can continue to have—is much more compelling than listing your experience. For example, one assistant said of herself, "I can make any boss shine." Speak at a pace that shows you are calm and confident. Practice your pitch often. And remember that jobs don't just come from interviews. Use any opportunity you have to deliver your pitch—at family gatherings, in waiting rooms, or at the coffee shop. Don't wait for the elevator.
Thursday, November 24, 2011
Tuesday, November 22, 2011
Saturday, November 19, 2011
Friday, November 18, 2011
How to spot exceptional talent
Most companies say they have trouble finding the right people these days. A new book argues that identifying brilliant hires depends on a willingness to abandon the usual criteria.
By Anne Fisher, contributor
FORTUNE -- In retrospect, the biggest blunders often seem inexplicable. Four different book publishers, for instance, passed on J.K. Rowling's first Harry Potter novel. A weird story about the adventures of a juvenile wizard and his friends just didn't seem worth a $5,000 advance. Oops.
According to author George Anders, a Pulitzer Prize-winning editor at The Wall Street Journal, most big companies make comparable mistakes all the time. For a new book, The Rare Find: Spotting Exceptional Talent Before Everyone Else, Anders set out to analyze how some of the most successful enterprises choose extraordinary new hires.
What he found will come as no surprise to anyone who has worked with someone who looked good on paper but turned out to be less than stellar in action.
Instead of insisting on a rigid set of credentials, Anders says, hiring managers ought to focus on what the job really requires and give a fair shot to candidates whose resumes may be what Anders calls "jagged," or full of ups and downs.
Someone whose background "appears to teeter on the edge between success and failure," he writes, can do "spectacular work in the right settings, where their strengths dramatically outweigh their flaws."
Consider, for example, legendary Facebook engineer Evan Priestley. He had changed his college major three times before dropping out altogether, and was working as a low-level web designer at a small firm in Portland, Me., when, in 2007, he happened to come across a programming puzzle that Facebook had put out over the Internet. Priestley's solution was so elegant that Facebook flew him to Palo Alto for an interview, where he impressed everyone with his skills.
Facebook hired him, and the rest is legend: Priestley led a team of programmers that sped up Facebook's infrastructure and made it easier to add games, maps, and other applications.
At one point, Facebook's site stopped working for a small group of users who, it turned out, were hampered by an obscure, out-of-date security program. The only publicly available manual was written in Danish. No problem! Priestley and a coworker stayed up all night learning enough Danish -- mastering terms like foutmelding and beveilaging -- to untangle the trouble.
The point: If hiring managers had considered only Priestley's lackluster resume, he'd never have gotten a foot in the door.
Drawing on other case studies from organizations as diverse as the FBI, the National Basketball Association, General Electric (GE), and (a cautionary tale) Enron, this is thought-provoking stuff for anybody who's frustrated with trying to find exceptional talent using the same, tired old methods. The Rare Find is also a rare find in itself: A business book that is actually fun to read.
Posted in: business books, Careers, hiring
By Anne Fisher, contributor
FORTUNE -- In retrospect, the biggest blunders often seem inexplicable. Four different book publishers, for instance, passed on J.K. Rowling's first Harry Potter novel. A weird story about the adventures of a juvenile wizard and his friends just didn't seem worth a $5,000 advance. Oops.
According to author George Anders, a Pulitzer Prize-winning editor at The Wall Street Journal, most big companies make comparable mistakes all the time. For a new book, The Rare Find: Spotting Exceptional Talent Before Everyone Else, Anders set out to analyze how some of the most successful enterprises choose extraordinary new hires.
What he found will come as no surprise to anyone who has worked with someone who looked good on paper but turned out to be less than stellar in action.
Instead of insisting on a rigid set of credentials, Anders says, hiring managers ought to focus on what the job really requires and give a fair shot to candidates whose resumes may be what Anders calls "jagged," or full of ups and downs.
Someone whose background "appears to teeter on the edge between success and failure," he writes, can do "spectacular work in the right settings, where their strengths dramatically outweigh their flaws."
Consider, for example, legendary Facebook engineer Evan Priestley. He had changed his college major three times before dropping out altogether, and was working as a low-level web designer at a small firm in Portland, Me., when, in 2007, he happened to come across a programming puzzle that Facebook had put out over the Internet. Priestley's solution was so elegant that Facebook flew him to Palo Alto for an interview, where he impressed everyone with his skills.
Facebook hired him, and the rest is legend: Priestley led a team of programmers that sped up Facebook's infrastructure and made it easier to add games, maps, and other applications.
At one point, Facebook's site stopped working for a small group of users who, it turned out, were hampered by an obscure, out-of-date security program. The only publicly available manual was written in Danish. No problem! Priestley and a coworker stayed up all night learning enough Danish -- mastering terms like foutmelding and beveilaging -- to untangle the trouble.
The point: If hiring managers had considered only Priestley's lackluster resume, he'd never have gotten a foot in the door.
Drawing on other case studies from organizations as diverse as the FBI, the National Basketball Association, General Electric (GE), and (a cautionary tale) Enron, this is thought-provoking stuff for anybody who's frustrated with trying to find exceptional talent using the same, tired old methods. The Rare Find is also a rare find in itself: A business book that is actually fun to read.
Posted in: business books, Careers, hiring
Monday, November 14, 2011
Saturday, November 12, 2011
Thursday, November 10, 2011
Wednesday, November 9, 2011
Tuesday, November 8, 2011
Monday, November 7, 2011
Friday, November 4, 2011
Wednesday, November 2, 2011
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