Tuesday, June 21, 2011

Measuring Brand Personality to Sharpen Marketing Campaigns

Measuring Brand Personality to Sharpen Marketing Campaigns

http://www.economist.com/node/18774614

http://www.economist.com/node/18774614

Will Technology Take Your Job?

Will Technology Take Your Job?: "- Sent using Google Toolbar"

Do What Only You Can Do

The higher up you get in an organization, the more you need to focus on what the company needs from you, not on what you want to do. While management experts advise doing what you are best at, great leaders do those things that only they can do. Figure out what functions only you can perform. These may be tasks that are unique to your role, such as meeting with a key client or calling a top official. Or they may be strengths that the organization lacks, such as solid marketing skills. Gauge how you can be most useful and focus your time and effort there. Then delegate the rest.

Thursday, June 9, 2011

CME threatens to bolt from Illinois over taxes | Finance | Crain's Chicago Business

CME threatens to bolt from Illinois over taxes | Finance | Crain's Chicago Business

Share a Hypothesis Instead of a Directive

While it's your job as a leader to set the direction for your team, unit, or organization, being overly commanding deprives your people of a sense of ownership. Next time you sit down with your team, instead of saying, "This is my view about where the project should head," try proposing a hypothesis. You can say, "Here's my tentative view of the path we should take, but I could be wrong." Then encourage your team to disagree with you. Of course, you must be willing to discard or modify your hypothesis if someone comes up with a better solution. This approach will encourage debate and give people permission to
voice concerns.

Friday, June 3, 2011

Next-Generation Product Development

Next-Generation Product Development: "- Sent using Google Toolbar"

Save Your Company from Reorg Misery

In response to less than stellar results, many managers overhaul the team, unit, or organization. While reorgs give the appearance of action, they often create unnecessary complexity and dysfunction. Here are three ways to make your organization work the way it is:

Analyze the current structure. Ask yourself whether the problem is structure or how you're managing it. Most organizations work if leaders set the right goals, hold people accountable, and streamline processes.
Don't compensate for personalities. Don't design an organization around personalities. Instead of accommodating people, help them do the jobs they are slated to do.
Align structure with strategy. Many leaders allow strategies to evolve without doing the same for the structure of their organizations. Don't hang on to an arrangement just because it worked in the past. Be willing to change when it's required.