How do you manage your elevator pitches?

We've all heard that it is important to develop your concise value proposition, whether you are promoting your business plan or yourself as an employment candidate. If you are the multidisciplinary type with lots of ideas your target audiences may have overlapping interests and needs, or can be very niche.

With so many potential audiences with different needs, priorities, attention spans, how do you keep them straight. I'd be interested in specific strategies to develop and manage your portfolio of ideas, skills, proposals. How do you validate before you go forward? Where do you focus your efforts? How do you keep from getting frustrated? 

Comment:

 

Carlos,

Define who you are. You're value statement never changes. I always ask ...Why should I hire you? Do you have a unique skill set (niche) ? Resumes are targeted for specific jobs and can be adapted to positions which closely match your skills to a position. Your elevator speech is your sales pitch. The resume is your sales brochure. Don't lose focus on what you're looking for. Evaluate what you want to do. Seek out industries that grab your interest. ASK what they need? What kind of projects are they working on? Call to get IN to those companies. Make yourself marketable! Be a listener NOT a talker. Don't get frustrated ... You won't satisfy everyone and it just makes matters worse.