Benefits of a Personal Brand

• Increases self-awareness. You develop a deeper self-understanding about what constitutes your unique value, which helps optimize your strengths.

• Clarifies your goals. You become focused on what to achieve and what goals you must set to get there.

• Creates visibility and presence. Once you know what is unique and compelling about you, you can use that information to communicate to your target audience.

• Differentiation. You gain the ability to differentiate yourself from everyone else who has your job title or who says they are in the same business as you.

• More control. Your personal brand puts you in control of your career, the projects you work on, and how you want to deliver services.

• Creates wealth. Strong brands charge a premium for their products and services, and differentiated job seekers who know their value can command higher salaries.

• Staying power. Strong brands are successful despite challenges and downturns in the economy because they stand for something unique and are differentiated.